If you want your conversations to have a real impact, you need to simplify your message. I recently read a study that confirmed my suspicion that most people don't remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week after your meeting. Oh, and by the way: You don't get to choose what that one thing is. Sigh. So what have sales professionals done about this? They have worked on … [Read more...]
